Kudoz scored especially high on impact and innovation, and the jury said they were impressed with the intentionality of the end-to-end journey that users go through the platform. One judge mentioned there was a good debate about what’s ‘good’ UX design, and why Kudoz should win Best UX award.

The jury also recognised the unusual amount and depth of the user research that has gone into the development of Kudoz. Kudoz stood out from other finalists as the experience isn’t designed as a digital-only experience, but as an real world learning experience, supported digitally.